Reed's Ginger Ale Product Set - Drink Photography

In March of 2021, we started on a project with Reed’s Ginger Brands to create social media content images for their business. They asked for three different cocktail recipes utilizing Reed’s Ginger Beer and Reed’s Ginger Ale (regular and sugar free) to showcase the versatility of their products. The recipes we tackled were the Spring Cocktail, Ginger Paloma, and the Raspberry Martini. The images had to be done in studio, using yellow & green as the main colors, and the packaged product also had to be visible within the image. Consider it done!

While working directly with the Reed’s Ginger Brands creative team throughout the course of the project, we were able to send live updates to their team to receive instant feedback on composition, lighting, and styling. The biggest hurdle during this shoot proved to be managing the reflections on the glassware and packaged products so as to compliment their shapes and finishes. But we love a good challenge and we’re super happy with the finished result!